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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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Possible World of Rumour
Soukalová, Kateřina ; Šalanda, Bohuslav (advisor) ; Šubrt, Jiří (referee)
This thesis describes and explains rumours as sociological phenomenon. It deals with circumstances under which rumour arises, how it spreads and how it persists in society. It also deals with the prerequisites for understanding the transmission and any believing in rumour. Emphasis is placed on understanding the rumours without negative connotations which is mostly attributed to it. The theory of fictional worlds brings idea that rumour should not be always fictional, fictitious and a priori negative, but rather should be considered as possibly true, especially in terms of the phenomenon, which it refers. It does not matter how many different variations of the rumour story exist, since all create a frame of reference through which is better spread the rumour; adoption of the rumours is not a sign of fiction, but rather a prerequisite to embed among people. The thesis promotes the view that a rumour is spread mainly due to its content and message, which is mainly a warning. The aim is not to pass the exact story, but to warn about a phenomenon that occurs in society. It is not important wheather the rumour is true in each detail, because the only important aspect is truth of phenomenon which the rumour refers to. Keywords Rumour, theory of possible worlds, conspiracy theories, contemporary legend,...
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Contemporary legend and rumor in the Czech Republic. Origin, genesis and social and cultural function of domestic urban folklore in international context
Janeček, Petr ; Šalanda, Bohuslav (advisor) ; Ulrychová, Marta (referee) ; Pospíšilová, Jana (referee)
(English) Ph.D. Thesis Contemporary Legend and Rumour in the Czech Republic. Origin, Genesis and Social and Cultural Function of Domestic Urban Folklore in International Context Petr Janeček Presented study analyzes character, origin, genesis and social and cultural functions of specific type of prosaic oral narratives transmitted in contemporary oral and non-oral tradition on territory of the Czech Republic. Main attention is given to realistic narratives with primary informative and entertaining function, which are usually presented by their tellers as at least potentially real story or information about actual, genuine happenings of both local and social importance, but whose variants, versions and editions simultaneously circulate over wider geographical and temporary horizon. Because of that, these narratives are labelled by international folkloristics as folklore genres of "contemporary legend" and "rumour". After overview and critical analysis of history of international studies of these two genre concepts, their terminology and genre (both formal and thematic) characteristics in international and Czech folkloristics are presented, as well as relationship of these genres to similar contemporary folklore forms, especially gossip, conspiracy theories, anecdotes and jokes, demonological...
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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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